Colors in videos

You can easily adjust the colors of your video footage using the Auto Color feature in Adobe Premiere Pro, or by hiring a professional colorist to go through each shot of your video individually. This depends on your goals and budget. But remember that color matching can be important to reinforce your brand presence in your video. Whatever you do, try to keep the colors consistent across all future videos. Take a look at

Add music

Good music is the final element that can take your video production to the next level. Not every video needs to have music playing throughout. But background music can fill space, cover sound cuts, and keep people tuned in.

Using multiple songs to create the atmosphere of different parts of the video can make viewers feel like they’re moving forward in the video, which helps with completion rates – as opposed to playing the same song on an endless loop. Just make sure your video is long enough to use multiple songs. Cutting back and forth between different songs in a short amount of time can get confusing. The music should complement the tone and atmosphere of your video, help communicate your core message, be appropriate for your target audience, and fit the pace of your video. There are plenty of stock music sites you should check out, some of which I listed in my article on video tools.

How to produce a video: optimization and distribution.

Export the video

Once your video editing is done, it’s time to export the video in the right format. For most platforms like YouTube, Facebook, LinkedIn and Twitter, mp4 is best. If it’s for an Instagram post, you’ll need to make sure it can be made into a square or vertical aspect ratio. If it’s for Snapchat or an Instagram Story, it needs to be a vertical video.